BUS 532
Professor Allen

STUDY QUESTIONS FOR SOUTHWEST AIRLINES (A)

1. What is Southwest’s competitive strategy? How does it make money? 
2. What are the sources of Southwest’s competitive advantage? How are these sources produced and sustained? 
3. To what extent are these sources of advantage difficult to imitate and likely to persist over time? 
4. To what extent is Southwest’s success based on Herb Kelleher? 
5. How serious is the competitive threat from Continental Lite and United Shuttle? Can they duplicate Southwest’s business model? 
6. What issues should Ann Rhoades raise at tomorrow’s meeting? What recommendations should she make?