QUESTIONS FOR SOUTHWEST AIRLINES (A)
- What is Southwests competitive
strategy? How does it make money?
- What are the sources of
Southwests competitive advantage? How are these
sources produced and sustained?
- To what extent are these sources of
advantage difficult to imitate and likely to persist over
- To what extent is Southwests
success based on Herb Kelleher?
- How serious is the competitive
threat from Continental Lite and United Shuttle? Can they
duplicate Southwests business model?
- What issues should Ann Rhoades raise
at tomorrows meeting? What recommendations should