STUDY QUESTIONS FOR ELI LILLY AND CO. (A AND B)
1. Identify both the business and human resource strategies of Eli Lilly.
2. What are the strengths and weaknesses of the Management Appraisal and Profile System (MAPS) developed and used by Eli Lilly?
3. How would you answer the questions raised by Jim Cornelius at the end of the (A) case?
4. What Overall Management Effectiveness rating would you assign to Campbell? What would you recommend be written for Campbell's development plan?