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BIOGRAPHY
Mitzi Montoya
(PhD Marketing and BS Engineering, Michigan State University), is Professor
of Marketing and Innovation Management in the Business Management Department,
College of Management, North Carolina State University.
At NCSU, Mitzi teaches
graduate courses in service and product innovation, marketing strategy,
management of technology, and product management in the MBA program.
She has also taught undergraduate marketing principles. Mitzi is currently
the Marketing Area coordinator
in the Business Management Department at NCSU and executive director
of the Service
& Product Innovation Initiative in the College of
Management.
Mitzi’s research
interests lie at the intersection of technology and marketing. Her research
focuses on innovation processes and strategies and the role of technology as
an enabler of decision-making. Her publications have appeared in Management
Science, Journal of Marketing
Research, Marketing Science, Academy of Management Journal, Journal of
the Academy of Marketing Science, MIS Quarterly, and the Journal of
Product Innovation Management, among others. She has been the recipient
of competitive research grants from the National Science Foundation, Advanced
Practices Council of the Society of Information Management, Product
Development and Management Association, as well as foundation grants from
several firms.
Mitzi is a frequent
presenter in executive education programs and consults on topics including
marketing management and strategy, new business development, product
development, product lifecycle management, and innovation strategy.
Her industry experience includes work with companies such as Dow Chemical
Company, IBM, MeadWestvaco, Spirent Communications, Raytheon, Martin
Marietta Materials, EDUCAUSE, ABB, John Deere, DaimlerChrysler, Allied-Signal,
Cotton Incorporated, among others.
American Marketing Association 
Product Development
& Management Association
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