ENG 333 Communication for Science and Research

The Communication Situation: You are a staff member of Organ Replacement Gives a New Start (ORGANS). You are relatively new on the job and you understand the need to make a good impression on the first few assignments that you are given. When Eleanor Gaworski, the Executive Director, asks you to finish the job started by a former employee, you are a little nervous.

You are to analyze existing data about the dire need for organ donors, and develop a persuasive brochure that can be distributed to a specific target audience. Ms. Gaworski makes it clear that her goal (and therefore yours!) is to increase the number of potential organ donors in the local area. She also wants you to consider how and where to best distribute the brochure for the maximum impact.

The Assignment: Create a formal proposal report addressed to Ms. Gaworski, Executive Director of ORGANS, which includes the following:

• A cover
• A title page
• An abstract, or executive summary
• A table of contents
• A list of tables and figures
• The report content
• A bibliography
• An attachment

The report content needs to propose a strategy for distributing 100,000 brochures for the maximum benefit in the Triangle area, or your hometown area, to your target audience. You will also want to consider a method for tracking results of your distribution. Your argument needs to be logical, well-reasoned, and supported by facts. Be sure to include the cost for producing and distributing the brochures, as well as a time line for implementation of the campaign. Cite sources for your facts and figures.

Your attachment needs to be a one page brochure or other suitable handout that is designed to attract your target audience to become organ donors. Use different text styles and graphical features to segment and emphasize important information. Be creative and persuasive. You want your readers to KEEP READING and to BECOME A DONOR.

Data: The US government site about organ donation provides a lot of facts and figures that you might want to use to develop a persausive argument relating to the need to organ donations. Feel free to use other sources for data and information but be sure to cite any and all sources you use in the proposal report, as well as the brochure or handout that you develop.

Notes from the Former Employee:

• Organs are taken only from people who are brain-dead
• Brain-dead means there is no hope for recovery
• Younger people (18-25 years in age) have more organs to donate, as people get older, fewer of their organs are suitable for donation
• People do not need to sign an organ donor card or to indicate on their driver's license their desire to donate organs
• Next-of-kin's permission is always needed even if a person has indicated a desire to donate organs