DelVecchio, Devon, David H. Henard, and Traci H. Freling (2007), "The Effect of Sales Promotion on Post-Promotion Brand Preference," Journal of Retailing - forthcoming.
Henard, David H. and M. Ann McFadyen (2006), "R&D Knowledge is Power," Research-Technology Management, May-June, 1-7.
Henard, David H. and M. Ann McFadyen (2005), "The Complementary Roles of Applied and Basic Research: A Knowledge-based Perspective," Journal of Product Innovation Management,22 (6), 503-14.
Henard, David H., M. Ann McFadyen and Keven C. Malkewitz (2003), "The Impact of Dedicated New Product Development Resources On Firm Return on Investment," Marketing Science Institute Reports, 3 (4), 75-89.
Henard, David H. (2002), "Negative Publicity: What Companies Need to Know About Public Reactions," Public Relations Quarterly, 47 (4), 8-12.
Dacin, Peter A., Tom Brown, et al. (2002), "Corporate Identity and Corporate Associations: A Framework for Future Research," Corporate Reputation Review, 5 (2/3), 254-63.
Henard, David H. and David M. Szymanski (2001), "Why Some New Products Are More Successful than Others," Journal of Marketing Research, 38 (August), 362-75.
Szymanski, David M. and David H. Henard (2001), "Customer Satisfaction: A Meta-Analysis of the Empirical Evidence," Journal of the Academy of Marketing Science, 29 (1), 16-35.
Henard, David H. (2000), "Item Response Theory," in Reading and Understanding MORE Multivariate Statistics, Vol. II, Larry Grimm and Paul Yarnold, eds. Washington, DC: American Psychological Association, 67-97.