BIOGRAPHY

David H. Henard, Ph.D. (Texas A&M) is Associate Professor of Marketing at North Carolina State University's College of Management located in Raleigh, NC.

Before entering academics, Professor Henard worked 12 years for the Oscar Mayer and Kraft Foods divisions of Philip Morris Companies (Altria) where he held several sales and marketing positions. Henard has consulted with a number of companies and other organizations regarding strategic marketing and sales force issues. He has coached hundreds of students in their job hunt preparations.

Henard's current research interests focus on knowledge management and new product development issues. Namely, his research looks at the role of knowledge and knowledge workers in corporate R&D environments. Professor Henard also has a research interest in the impact of negative publicity on customer perceptions of companies. Henard's research has been funded by the Marketing Science Institute, Procter & Gamble Corp., and North Carolina State University. His work is published in journals such as the Journal of Marketing Research, the Journal of Product Innovation Management, the Journal of Retailing, the Journal of the Academy of Marketing Science, Research-Technology Management, and Public Relations Quarterly.

Henard's graduate teaching experience includes a course on Communication & Business Relationships, which focuses on ways that technologically-oriented managers can effectively interact with a variety of internal and external constituencies, or stakeholders. His undergraduate teaching experience includes courses such as Personal Selling, Advanced Sales Applications, Advertising, and Product Management. He is the recipient of several department, college, and university level awards for teaching excellence and is a member of the North Carolina State University Academy of Outstanding Teachers.

Please click here for Henard's full Resume

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