Lowering the Price of Textbooks:
Resources for the UNC System

Introduction

Nationwide, students and parents are struggling with the costs of a university education. Textbooks are one of the significant parts of those costs -- students at four-year schools spent, on average, about $900 for books and supplies in 2003-04, more than a quarter of the cost of tuition and fees, according to the GAO. UNC students report spending on average $500 per semester on textbooks. The National Association of College Stores found that nearly 60 percent of students nationwide choose not to buy all the course materials required by faculty.

The University of North Carolina Faculty Assembly passed a resolution in November calling on the UNC universities, bookstores, and faculty to consider a number of strategies to aid in lowering textbook costs. The UNC Board of Governors subcommittee reviewing the cost of textbooks also issued a report in January.

Additionally, the Faculty Assembly provides this page of resources and news to help inform the UNC System as it continues to work toward pragmatic solutions to make textbooks affordable. While a textbook rental system is one possible strategy, only 20 colleges and universities nationwide have such systems. Three schools, Appalachian State University, Western Carolina University, and Elizabeth City State University, have textbook-rental policies. Fayetteville State University had a rental policy for 25 years before ending it this past fall. Appalachian is currently considering abolishing its rental system.

Ultimately, no one solution will provide the answer for any university. It is through awareness and education, as well as an openness to considering a number of strategies, that we can make textbooks affordable for our students.

The links below represent a number of perspectives and alternatives -- from the GAO to campus bookstores to faculty reports to student PIRGs to mainstream media coverage. They are not exhaustive, but are representative of a multitude of viewpoints and possible solutions.

Major Studies on Textbook Prices

General Accounting Office Report on Textbook Pricing, July 29, 2005
This report doesn't have any pat answers, but comprehensively lays out the scope of the problems.
Highlights of this report include:
• Textbook prices have risen at an average of 6% each year since 1987, compared with overall average price increases of 3%.
• Since 1986, textbook prices have nearly tripled, increasing by 186%, while tuition and fees have increased by 240%. Overall inflation since this time increased by 72%.
• The cost of textbooks and supplies as a percentage of overall tuition and fees is 72% for community college students. For students at four-year public institutions, the cost of textbooks is 26% of their college tuition and fees.
• Textbook "add-ons" such as CD-ROMS and other supplemental materials often contribute to the rising cost of textbooks.
Abstract of GAO Report
PDF of Full GAO Report

A Report on Textbook Purchasing Practices and Costs in the Commonwealth, January 2006
State Council for Higher Education for Virginia just completed this study.
Two central conclusions of this report:
• The National Association of College Stores (NACS) reports that textbook rental programs could save students as much as 50% of the cost of course materials per semester, as compared to the cost of purchasing those same materials new. However, it is important to note that rental programs would restrict the ability of faculty to change textbooks from year to year. Faculty expressed concern that such restrictions will negate their academic freedom, particularly when students do not respond well to the text because of problems such as difficulty with overall readability, understanding of the text and its techniques, and complex language. Further, the bookstore managers SCHEV surveyed viewed such programs negatively. Also, such programs may be inappropriate for large, research-oriented public universities because of prohibitive start-up and maintenance costs related to inventory, staffing, and administration.
• All institutions surveyed by SCHEV indicated a commitment to a thriving used textbook market as the key to mitigating the cost of textbooks for students. The industry standard, according to the Government Accountability Office’s (GAO) July 2005 report, is “a price that is equal to 75 percent of the new price of the same book, so that if the new book price increases by 3 percent, the used book also increases by 3 percent.” Those institutions which are not practicing at least at the industry standard should seek to adopt such standards.
PDF of full SCHEV Report

A Guide to Establishing Textbook Rental Services and Other Alternative Business Models, January 2003
The California Public Interest Research Group (CALPIRG) Education Fund

Student PIRGS across the nation have been advocating for textbook rental systems. This is a how-to report on setting up rental services.
This guide is designed to help schools develop a viable model that will best fit each individual campus, based on lessons drawn from
existing rental services.
PDF of full CALPIRG Report

Faculty Perspectives
Professors Try To Make It Easier For Students To Get Used: Seven hundred math, physics teachers call for fewer textbook revisions

College Bookstore Perspectives
The National Association of College Stores has a number of FAQs on textbooks. Here are a few that are interesting.
FAQ on College Textbooks FAQ on Bundles
FAQ on Used Textbooks
FAQ on Textbook Rentals


Student Perspectives
Make Texts Affordable website is set up as a joint project of a number of student PIRGS and student senates and associations across the nation. It has a number of suggestions that bear consideration. One of the most interesting may be setting up a student textbook exchange program. While there are numerous laudable ideas, one of the most interesting may be setting up a swap site for students at your university -- a student textbook exchange program. Several university bookstores offer this as an alternative to buying back texts.
Here's a quick description of one:
The Bookexchange is a free application to facilitate communication between students that want to sell textbooks and students that want to buy textbooks. It operates like a classified ad system; sellers can post textbooks for sale, and buyers can browse the listings (there is also a search feature to save time). For instance, at Brigham Young University, since one officially launched last December, over 2,000 books have been sold using the Book Exchange. On average, Book Exchange prices are 45 percent lower than the new book price at the Bookstore and 27 percent lower than the used book price.


Textbook Prices in the News

Swelling Textbook Costs Have College Students Saying 'Pass' -- Jan. 6, 2006, Washington Post
Sometimes, It's Not the Tuition, It's the Textbooks
-- Sept. 4, 2005, The New York Times