NC State Social Media

Project Information

Projects:

1. Team Project: develop plan for either CIMS, MAC, MGIM or Undergrad COM

                Part 1: Creating the plan

    1. Establish Objectives
      • Target audience(s)
      • Desired outcomes
    2. Conduct Situation analysis/research
      • Background, where things are now
      • Audience research
    3. Exploring and evaluating the general options
      • Look at wide range of potential social media activities and provide analysis
        of pros and cons of each broad category
    4. Obtain initial feedback from clients
    5. Select a variety of options to go forward, providing in-depth analysis for each
      • This should include plans for managing (NOT controlling)
        negative consequences
      • Include ideas about extending the conversation among audiences
        – how can you make it go viral?

    Written report (and presentation including parts 1 & 2)

Part 2:   Brainstorming and creating CONTENT and plans for putting content into
“conversation context” (content is there to drive conversation, but it needs to be captivating)

  1. Use creativity techniques and research to identify specific content for social media choices.
  2. This should be very specific:
    •  For example, assume that you chose video for one of your media options: 
      here your content might be creating a series of 1 minute videos of faculty
      talking about their interests, or creating a machinima showing student
      collaborations in Second Life or developing a vlog...  
  3. Create content for at least 3 choices

    This requires planning, designing, scripting, filming and/or writing the content.
    This also includes specific actions that will establish and extend conversations
    around your content

  4. Develop follow-up content for choices

This is critical!  There must be a plan in place for maintaining the type of social media chosen and refreshing content on a regular basis. You need to come up with specific follow-up plans and content ideas.    

Written summary - that shows and/or describes content plans (and presentation including parts 1 & 2.)

Part 3: Implementation

  1. Set up (after client approval) social media choices with content for at least one of your options.
  2. Establish the site
  3. Upload your content and
  4. Provideguidance to those who will need to maintain sites
  5. Set up tagging and other plans for propagation
  6. Plan evaluation/tracking/tagging systems

Final Presentation of project – provide all materials and presentation slides to Prof. K. and client 

Project 2: Individual:  Research one specific niche type of
social media (one not covered in class)

For example, one on travel, music, movies, shopping, art, science, etc.)
Choose one that holds some interest for you personally or professionally