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RESEARCH INTERESTS Empirical Modeling Customer Relationship Management (CRM) Price/Promotion Variety Seeking Hidden Markov Models PUBLICATIONS Sangkil Moon and Glenn Voss (2008), “How Do Price Range Shoppers Differ From Reference Price Point Shoppers?” Journal of Business Research, Forthcoming. Sangkil Moon and Gary J. Russell (2008), “Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach,” Management Science, 54 (1), 71-82. Sangkil Moon, Wagner A. Kamakura, and Johannes Ledolter (2007), “Estimating Promotion Response When Competitive Promotions Are Unobservable,” Journal of Marketing Research, 44, 3 (August), 503-515. Yong-Soon Kang, Sangkil Moon, and Jaebeom Suh (2007), “Influencing Factors in High vs. Low Share Brand Choice,” 13, 1 (May), International Journal of Management Science, 73-93. Sangkil Moon, Gary J. Russell, and Sri Duvvuri (2006), “Profiling the Reference Price Consumer,” Journal of Retailing, 82 (1), 1-11. · 2008 Davidson Award Winner (Journal of Retailing Best Article Award) WORKING PAPERS Sangkil Moon, Natasha Zhang Foutz, and Paul K. Bergey, “Critics, Amateurs, and Myself in Movie Ratings: Their Convergent and Divergent Impacts on Movie Revenues and Viewer Satisfaction,” Under First Round Review in Journal of Marketing. Kamakura, Wagner A. and Sangkil Moon, “Quality-Adjusted Price Comparison across Internet Retailers,” Under First Round Review in Journal of Retailing. Bergey, Paul K. and Sangkil Moon, “Conditional Efficiency, Operational Risk and Electronic Ticket Pricing Strategies for the Airline Industry,” Under First Round Review in International Journal of Electronic Marketing and Retailing.