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BIOGRAPHY
Sangkil Moon, Ph.D. (University of Iowa),
is Assistant Professor of Marketing in the Business Management Department,
College of Management, North Carolina State University.
Moon’s research interests include Empirical Modeling, Customer Relationship
Management (CRM), Price/Promotion, Entertainment Products, Product
Innovation, Spatial Models, and Hidden Markov Models.
Moon’s primary teaching experiences include courses in Marketing Research for
undergraduates and Marketing Analytics for MBA students. He is a recipient of two teaching awards,
one from University of Iowa (2002) and the other one from North Carolina
State University (2006).
He has publications in Journal of Marketing Research, Management
Science, Journal of Retailing, Journal
of Business Research, and others. He
won the 2002 Marketing Science Institute (MSI) Alden G. Clayton Dissertation
Proposal Competition and the 2008 Davidson Award (best paper award in Journal of Retailing).
VITA
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